This year stand out as something very special, as we mark the 10-year anniversary of OYOY Living Design. As we have grown over the years, one thing remains the same; our design philosophy is strongly based on the Danish heritage and traditions associated with Danish quality and craftmanship.

Always with a twist of playfulness and inspiration from childhood memories. We all have them; the memories. Time flies, but memories are with you forever.

We look forward to share a very special anniversary year with you and to spoil you with design surprises that are all lined up to mark our anniversary throughout the year.




OYOY Living Design is for modern families in the search for recalling childhood memories and creating new ones. We represent a playful yet straight forward approach to design and we accompany everyday family life.

Our designs are playful, classic, functional and long-lasting with unique details and alluring colour combinations. Influenced by traditional Danish design, the products are redesigns of childhood memories. Based on these memories unique products are created focusing on form and shape meeting functionality.

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With the idea of being a brand for the whole family, it is important for us to create design for everyone in the family.

Our MINI universe is fun, playful and filled with cute accessories and interior for kids and playful souls. The MINI collection encourages creativity and play and creates the perfect setting where new memories can be created.

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The world of OYOY Living Design

Behind the design // HAGI

UNIQUE CERAMIC INSPIRED BY THE JAPANESE HAGI POTTERY Hagi is a series inspired by the Japanese Hagi Pottery, which is a well-known and year-old ty...

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OYOY Living Design is Danish designed interior for your home

Here in our webshop you will find every beautiful product from our entire collections for when you wish to add something pretty to your decor in every corner of your house. Discover decorative textiles and simple candlesticks for the living room, soft cushions and bedding for the bedroom, or take a closer look at our popular and practical (elegant dining ware and imaginative) placemats. For the kitchen (and dining area. For the bathroom) you will find hooks in brass and wood (curious shapes), as well as towels and tea towels with luxurious details. You can also browse storage in multiple shapes and colors, which will help you to maintain a tidy office. We have also gathered our selection of carpets and mirrors for the hall, and furthermore you will discover a great selection of sweet and decorative (humorous) elements designed for the children’s room, as well as the rest of the home, that will spread joy to the youngest family members. Our assortment features so much more, but we would like to invite you to discover it for yourself. Welcome inside the universe of OYOY Living Design, we hope to inspire you.

Organize your home with elegant and sustainable designs

OYOY Living Design’s comprehensive collection af timeless design is sold by retailers all over the world. It is presented yearly at exhibitions where new and existing retailers can explore our unique products, including recently added news from the latest collections. Our collection is defined by products for your home with a simplicity and elegance which makes them last as a contemporary part of your decor for many years to come. A great selection of our products are shaped by Designer Lotte Fynboe’s childhood memories. Our sustainable designs are produced in the best materials of high quality - as an example all of our bed linen is produced in the softest sustainable cotton. We believe that every home should reflect the owners. We also believe that design can be both practical and beautiful at the same time, which is clear in our collections. Our assortment features so much more, but we would like to invite you to discover it for yourself. Welcome inside the universe of OYOY Living Design, we hope to inspire you.